New content marketing tactics are circulating every day. So how do you sift through them all to find the ones that really work? Turn to the ones backed by solid stats.
Content Marketing Tactics & Your Marketing Mix
Content marketing is essential to every business’ marketing mix, from the beginning of the sales cycle to the end. That means everything from a short blog post to a hefty white paper can mean the difference between a bounce and a sale.
Applying fact-driven marketing tactics to your day-to-day marketing mix can have a lasting impact on your organic traffic, lead gen strategy, and sales funnel. Check out these five content marketing tactics that work, with the stats to prove it.
9 Stats That Will Make You Want to Invest in Content Marketing
The 2017 Content Preferences Survey Report
How to Create a Content Strategy That Actually Drives Organic Traffic
2016 Content Preferences Survey: B2B Buyers Value Content That Offers Data And Analysis
B2B Content Marketing Report